How should charities, philanthropists and CSR teams approach media coverage?

Start by deciding what you want people to understand about your work, what you are comfortable sharing and what you need to protect. Then prioritise media and other channels that can tell that story accurately, rather than chasing headlines.

Media coverage & public narrative – Support from Sampradaan

Designing media coverage that fits your values

Media coverage can help people understand your work, but only if it reflects your values and the realities on the ground.

We help you decide what you want coverage to achieve, which stories to tell and which outlets are most likely to handle them well.

Targeting journalists, outlets and formats that genuinely match your cause.
Preparing briefing notes and talking points for interviews, panels and podcasts.
Planning follow-up communication with staff, partners and communities after coverage appears.

Other ways to get your message out

Headlines are only one part of the picture. Often, quieter channels have more impact over time.

We look with you at a full mix of options:

Website explainers and FAQs that answer the questions people are already asking.
Regular email briefings and small roundtables with key partners and supporters.
Careful use of social media to highlight work without overwhelming your team.

In every case, communication is designed to support the work, not overshadow it.

Handling criticism and complex stories

Philanthropy, charity and CSR work can attract difficult questions. We help you prepare calm, accountable responses in advance, so you are not drafting statements in a rush.

We plan scenarios, hold small internal exercises and draft holding lines so that future coverage is easier to manage.

Start a quiet conversation about media coverage and public narrative

Tell us briefly what you are working on and what you hope communication will achieve. We will respond with a calm, practical view on whether and how we can help.