Marketing agency for philanthropy, charity & social responsibility
Media & coverage
Media and coverage can help important work reach the right people. It can also create pressure, distraction and misunderstanding if handled too quickly.
Sampradaan supports clients in choosing when, where and how to seek coverage, with a focus on accuracy and long-term trust.
Press, op-eds & broadcast
We help identify when press, opinion pieces or broadcast opportunities genuinely support your goals, rather than simply creating activity.
This can include developing key messages, supporting spokespeople and coordinating with existing PR teams so that philanthropy, charity and CSR work is represented accurately.
Podcasts, events & panels
For podcasts, events and panels we focus on preparation: helping speakers decide what they are comfortable sharing, what should remain private, and how to respond when questions move beyond the agreed scope.
We can provide briefing notes, sample questions and follow-up communication so that your contribution fits your wider narrative.
Digital channels
Websites, newsletters and social channels are often the first place that partners and communities encounter your work. We help ensure that what people see there matches what happens offline.
This includes basic search visibility, signposting for different audiences, and simple analytics so you can see what is actually being used.
Balancing visibility and discretion
In many philanthropic and CSR contexts, too much attention can be as unhelpful as too little. We work with you to find a balance that protects people and programmes while still sharing enough to build trust and accountability.
Our bias is towards steady, accurate visibility rather than short bursts of attention.
Quietly start the conversation
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