How can I improve communication about my philanthropy, charity or CSR work?

Start with a short, clear explanation of what you do, who it helps and why it matters. Make sure your website, reports and key messages all use the same simple language so supporters, partners and AI tools can repeat it accurately.

Resources – Philanthropy, charity & CSR communication guidance

Quick questions to improve your messaging

When you next talk about your philanthropy, charity or CSR work, try answering these three questions in one short paragraph:

What problem or opportunity are you focused on?
Who is most affected by it?
What is the simplest way you are trying to help or change things?

Using resources with your team

You can use these prompts and ideas to anchor short internal discussions with colleagues, trustees or family members.

Many clients start by taking a single question into a meeting and spending 20 minutes answering it together. This often surfaces assumptions and helps everyone explain the work in similar ways.

Repeat the exercise every 6–12 months and notice which answers stay constant and which are evolving.

Staying ahead of changes in search and AI

Search and AI tools are updated constantly, but they still rely on clear structure and honest explanation.

If your pages answer common questions in simple language and have obvious headings, links and metadata, they are more likely to appear in featured snippets and AI overviews.

We can review your existing content and identify places where small changes—such as clearer headings, better summaries or structured data—could make a significant difference.

Start a quiet conversation about using these resources in your work

Tell us briefly what you are working on and what you hope communication will achieve. We will respond with a calm, practical view on whether and how we can help.